Performance Marketing

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How Do You Measure Performance Marketing?

Performance marketing, by definition, measures the effectiveness of your entire marketing or advertising campaign. This can be measured by the impact and ROI (return on investment) generated from your advertising campaigns.

Performance Marketing Strategies

You’ve heard the message and are ready to start your performance marketing campaign. But what do you do from there? Here are five strategies to help you boost revenue and drive engagement.

Dynamic Remarketing

Dynamic remarketing is a powerful way to get customers to return to your site and buy more. With dynamic remarketing, you can use behavioral data from the last time a customer interacted with you to create ads that are more likely to convert.

Influencer Marketing

Influencer Marketing is one of the alternative strategies to achieve higher ROI in your marketing campaigns. It helps you engage with your customers and generate more sales through various marketing channels.

Visual Search

Visual Search allows you to bring the power of search to images. It works across devices, so no matter what device your audience uses, you can use visual search to discover great content.








How Does Performance Marketing Work?

Advertisers are charged based on the number of times their ads are viewed and, in turn, click. This helps you get more traffic and improve your ranking in Google search results

CPM is the cost per thousand impressions. When you buy an ad, you pay per thousand impressions – a simple way to understand how much your advertising costs.

Cost per thousand (CPM) ads work like a radio station. With every ad impression, you pay a certain amount. When you make a sale that was driven by an ad, then we will convert the next 1,000 impressions into the money that we owe you.

Like cost per sale, CPL is an easy way to get paid for generating leads. When someone signs up for your email newsletters or webinars, you’ll get paid.

With a Cost Per Acquisition (CPA), you pay when consumers complete a specific action. This could be making a purchase, sharing your contact information, or visiting your website.